Your brand is arguably one of your organization’s important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
Branding gives your business identity beyond its product or service. It gives consumers something to relate to and connect with. Branding makes your business memorable. It’s the face of your company and helps consumers distinguish your business across every medium. Branding supports your marketing and advertising efforts. It helps your promotion pack that extra punch with added recognition and impact.
From an initial brand audit to full-scale identity branding, we help you define and develop the look and feel that will be the center point of all your marketing communications across all your paid, owned, and earned channels.
DiscoverWe’ll work with you to discover what is unique about your brand and understand your position within your industry.
DevelopWe’ll work on messaging, core values and personality to define who your brand is and what it stands for.
DesignFrom logos to business swag, we’ll design everything you need to convey your new-found brand identity.
ImplementWe’ll help you implement your newly formed brand strategy and visual identity across all your digital presences.
How we create your brand
1. We determine your target audience
Branding leads to awareness, recognition, trust, and revenue. But let’s take a step back and understand where those stem from consumers. And not just any consumers — your target audience and customers.
Before we start building your Brand we first understand some key points about your business. Firstly, to whom your branding will be speaking, who does your product serve, who is your ideal customer, and why did you create your business in the first place.
2. We establish your mission statement
Answering why did you create your business, will help us to build the mission statement, which defines your purpose and passion as an organization.
Before everything else, we make sure that we communicate the purpose that your business provides. Then, every part of your brand – logo, tagline, imagery, voice, and personality – can reflect that mission and vision.
Your mission statement is a building block of your brand manifesto, which encompasses why your organization exists and why people should care about your brand.
3. We define your unique values, qualities, and benefits
There are probably lots of businesses in your industry and niche. But we don’t focus on your competition we focus on you!
Consider, what is the one thing that your business has that no one else can mimic? Your Brand.
Because of that, you must ensure that your brand is comprised of and inspired by elements that are solely yours: the values, benefits, and qualities that make your company unique.
4. We create your visual assets
Next, we move onto one of the most exciting parts of branding – the visual design. We refer to your logo, color palette, typography (fonts), iconography, and other visual components.
5. We find your brand voice
How you communicate with your target market is also considered part of your branding. We define your brand voice that connects and resonates with your audience – otherwise, they probably won’t pay attention. From your advertising campaigns and social media captions to your blog posts and brand story, we ensure that your tone is consistent throughout all of your written content. We make sure that your audience gets familiar with your brand and learn to recognize the sound of your voice.
6. We put your branding to work
Once we finish designing and creating your new brand – or rebrand, we integrate it throughout every inch of your business.
b. Social Media
e. Sales and customer service
We build your brand strategy
A brand strategy is more than your brand guidelines; it’s a plan with specific, long-term goals that can be achieved as your brand evolves. These goals typically revolve around your brand’s purpose, emotion, flexibility, competitive awareness, and employee involvement.
Don’t forget that branding is a continuous process. There is a lot that goes into it. A brand strategy can help you turn that process into a well-oiled practicre that keeps your brand moving towards success and recognition.