Facebook: 5 Reasons to Promote Your Business on Facebook
Social media should be part of any company’s digital marketing strategy. It’s a great way to share content, create links and gain customers. However, you lose the full potential of social media if you only use it for organic advertising.
Social media ads allow you to reach your audience even more often, often at a low cost. You can then turn these users into followers and retargeting them.
However, if you want to use social media properly, there is a social platform specifically where you need to advertise: Facebook.
Facebook is by far the most popular means of social media marketing. Facebook is especially popular with advertisers for many reasons. It’s no coincidence that about 1.62 billion people use it every day.
Below you will find 5 reasons why you should also use Facebook to advertise your business
1. Your audience is on Facebook
People you want to target not only have Facebook accounts, but spend an average of 40 minutes a day on the platform. More than 2,000,000,000 users have an account and 1,550,000,000 access to the platform each month.
2. You can target a specific audience
Facebook has a wealth of information about its users. You can take advantage of this by targeting only the people who are most likely to become your customers.
The platform allows you to specify criteria such as age, gender, location, job title, marital status and interests. You also have the option of filtering by links (for example, user friends who already like your page) and their behavior, which includes recent purchases and life events.
Another targeting option is to use similar audiences. These are made up of users similar to your current audience, which means there is no reason to guess demographics if you do not have this information.
Another way to reach users is to redesign. This allows you to target users who have previously visited your site, used the mobile app or provided you with their email address. As they are already familiar with your business, they are more likely to receive content privileges, start a free trial version or make a purchase.
4. Advertising supports your organic reach
Payment for repercussions can complement your organic strategy, especially when you pay to reinforce posts. This is most effective when you think carefully about which posts you will turn into ads.
For example, ads give you the ideal opportunity to target specific users who find a relevant post relevant. It is possible that a percentage of these users will share the post. That is, your content will be visible to more users, without having to pay for access.
Another way to use ads is to access people who will benefit from following your page. For this, you need to promote your positions with top performance. Of course, the goal of an advertising strategy should never be just to get more likes on your page.
However, if you are targeting relevant demographics, you will get likes from users who will continue to interact with your posts. Once these users have liked your page, you will find all this content organically.
5. Ads are easy to set up
Facebook makes it easy to create an ad, take steps where you choose the type of ad. You can define not only your audience, but also your budget and schedule.
However, despite the process it is simple, it is extremely adaptable. You can choose from a variety of forms of advertising, delivery and bidding options.
For example, Facebook ads use a click-through payment model, as do most online ads. But fees per impression, payment per item or payment per action are also options.
So, advertising on Facebook is a necessary way to expand your impact on the social platform. In addition, Facebook ads play a role in overall digital marketing. It increases the visibility of your brand, attracts potential customers. It also sometimes turns users into customers.