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Pinterest is gaining our Interest

More than 70 million people are on Pinterest, looking to share and discover – and with the average user spending more than 14 minutes on the Platform per visit, it’s clear that this audience is an engaged one, too. Depending on the characteristics of your target audience, Pinterest might be a perfect platform for your brand. Want to know why Pinterest could be a good fit for you, and some basic tips on how to use it? Read on.

 

Why Should My Brand Use Pinterest?

1. It’s a huge spot for sharing.

Although all social channels encourage sharing among friends and followers, seems to do so exceptionally well.

2. It’s inspiring.

One of the most common reasons users come to the platform is for inspiration. They want to find and share new ideas, which suggests that they’re more open to investigating a new brand, concept, or product. One recent study showed that 43% of people preferred to associate with retailers and brands over Pinterest; in comparison, only 24% preferred to do so on Facebook.

3. It’s free

Like many social channels, Pinterest is currently exploring options for paid and promoted Pins; but for the moment, brands are enjoying significant “organic reach” through the platform. In comparison, “pay to play” platforms like Facebook require companies to pay up in order to snag placement in their audience’s News Feeds.

4. It’s informative

Pinterest Analytics allows you to get to know your audience better. This new tool reveals the demographics and common interests of your audience, allowing you to more strategically communicate with them. Some retailers have even said that  traffic and referral information allows them to better estimate upcoming demand for different products, thus increasing efficiency and reducing losses.

5. It’s female-dominated

If your brand audience is mostly made up of females, is the social media platform for you. Pinterest is used by more than 1 in 5 women on the Internet. From food and fitness to technology and humor, women are pinning all types of content on Pinterest.

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