Frequently asked questions
Here at Webout, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So without further ado, here are the most common digital marketing questions we receive, answered just for you!
Do I need a website for my business?
Having a website not only will attract new customers to your business but also will boost your credibility as a legitimate business. Remember that, your website can be available 24/7/365 even when you are not. A website can help you showcase your expertise and a better position in your business. Having a website will end up saving you time and moreover, positioning yourself and stay in control of your brand.
So, if you are going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.
Are digital marketing strategies affortable?
Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In fact, content marketing costs 3 times less than some traditional marketing tactics. Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money. Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In fact, content marketing costs 3 times less than some traditional marketing tactics. Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.
Does Google Ads Works?
The answer is Absolutely! Google Ads can work for almost any business: small, medium, or large.
#Argument N1: “Google Ads is too expensive!”
Yes, Google Ads does cost money, and often when advertisers start out they might not allocate all of their marketing dollars to the right places, leaving them with a loss of faith in the platform. But it’s important to remember that all marketing channels cost money; the question is whether or not you’re getting return on that investment.
#Argument N2: “We have great SEO so we don’t need to pay for clicks”
The main being that study after study can back up the fact that paid search complements good SEO and increases overall profitability. Further, when you want to target new keywords in organic search, it can take a long time for your content to rank – and sometimes, it just never does. But you can target new keywords with PPC right away, then determine very quickly if they’re worthwhile, profitable keywords for you.
Also, different types of keywords with different levels on intent drive different search behavior. SEO is great for informational searches and top of the funnel traffic, but search queries with high commercial intent tend to deliver very different SERPs with a lot more ads – sometimes nothing but ads above the fold. And for those types of high-intent, high-converting keywords, ads are often stealing most of the clicks. People may never get to your organic result at the bottom of the page.
So…Does Google Ads Work?
Yes, Google Ads works. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business’s leads and sales. Even if your online presence from SEO is excellent, research shows that adding in Google Ads advertising produces significantly more clicks from search.
How often should I update my website?
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
What is SEO and Why is important?
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic. The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
Why is social media important and what channels should I use?
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates. Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
How long does it take to see results?
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.
I’m A Startup, And I Have A Limited Budget, what can I do?
We all have budgets and it takes a lot of mine to know what I know and stay up to date. You need to be able to give an indication of your budget to know what’s feasible, otherwise you shouldn’t expect someone to give you a plan of action, when there’s a risk you’ll turn round and say you don’t have the budget for it. Your time, and our time is limited so let’s use it wisely.
I understand you may not understand what’s involved, but if you pay peanuts, you’ll get monkeys, and there’s a good chance you’ll end up spending more in the long run as you may have to fix things further down the line.
I had someone say “I have the budget required, as long as it gives positive returns”. This is a great and educated answer, however after saying that, it’s frustrating when a budget of €1000 is mentioned and it’s too much. That’s just time wasted.
Have a think about what’s a palatable amount to you, then get in touch. Feel free to give a high end number as we’re not the type to think of that as a free ticket to spend, but it gives a far better idea of what’s feasible.
What are the services provided by Digital Marketing agencies?
Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).
Do your Digital Marketing agency provide seo consultant services?
“We are a digital marketing agency that provides 360 degree marketing services, we can provide SEO consulting service for your website. As approximately 72% people searche on google about the queries, we can help you present the right type of content to the right people at the right time.
We can do a detailed website analysis, backlink audit, UX evaluation and develope a customize SEO strategy to reach your business goals.”
Why is content marketing important?
Consumers come across anywhere from 4000 to 10,000 ads every day. This overabundance of marketing messages has resulted in consumers sparing hardly any attention to most advertisements. A good content marketing strategy can elevate your brand above all the noise and can fuel customer engagement, generate leads, and build trust.
How does digital marketing and branding connect?
“Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.
Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content. ”
Is video marketing useful in digital marketing campaigns?
“Video marketing is useful in digital marketing campaigns as it can increase your search engine ranking, click-through rates, open rates and conversions, boost conversion rates and more. You can cost-effectively reach your audience through video marketing on platforms like YouTube.” Video marketing helps you create a video for different purposes like branding and promotions. Depending on the campaign type, you can make strategies. Video making includes real-life video, 360-degree video, infographic video, animated video etc.
What’s the difference between organic rankings and AdWords?
Organic rankings refer to those generated as a result of natural traffic to your site; in other words, your site generated traffic based on the services it offers, the appeal of its title and meta description, the brand recognition you’ve built, your implementation of white hat SEO tactics, etc. Conversely, AdWords is an advertising platform in which businesses pay to run ads for their sites. These ads will appear on the top or side bars of a results page and will indicate that they are not organic. However, AdWords shouldn’t be dismissed; AdWords is a good tool for targeting niche audiences based on specific keyword searches, and only operates on a pay-per-click basis.