01
Social Media
We used Social Media, Facebook - Instagram, to grab the attention of coffee lovers with stunning photos, Professional Videos, and fresh content. By organizing Giveaways, we manage to gain new followers and increase by 60% the interaction on social media platforms. Moreover, we used Facebook Ads to promote and establish the Brand in the professional Coffee Industry in Greece as a Roastery Company. 02
Video Marketing
Video Marketing was essential for the Brand. The participation of IL TOTO at Coffee Festival was crucial and we decided to make a stunning professional video for this purpose. By using Drone and professional cameras we had an amazing result. Coffee Festival Video gained more than 40.000 impressions on Facebook and the brand grabbed the attention by professionals of Coffee Industries in Greece. 03
Content Marketing
Content Marketing was a part of our Digital Strategy. Our professional writer's team is doing a very good job at Coffee Blogging for IL TOTO Roastery. The last year we manage not only to boost the brand in the Coffee Market but also to create a large community who visits our blog and share the articles. Content Marketing helped the brand to communicate its product to more people and gain new engagements. 04
Packaging Design
In communication with our client, we decided it was about time to refresh Brands Image by Redesigning Coffees Packaging. We design and create a minimal and fresh package using 3 stunning Colors in White Canva. We used colors, shapes, textures, forms, images, and content in a harmonious, balanced way. The new design helped the brand to outstand and gain new customers and follow the trends of the industry.
IL TOTO Roastery is an upcoming startup Specialty Coffee Company. When we start working with the Brand they asked for more than an Agency, they asked for a digital Partner. We conducted a special Digital Marketing Plan for the Brand. The primary goal was to establish IL TOTO as a professional coffee roastery and company in the industry and also gain the attention of more people. We accomplished that by creating stunning content and using Social Media to share it in front of more people. Content Marketing helped the Brand to be considered as a professional company and gain the interest of the professionals. Finally, we refreshed the brand by designing new and fresh packaging.
Location
Athens, Greece
Client
IL TOTO Roastery
Date:
June 27, 2020
