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Social Media Marketing

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

We know well that social media marketing is a powerful way for your business to reach prospects and customers.

Your customers have already interacted with brands through social media, and if you are nor speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! We use dynamic social media marketing in all of the social media platforms to connect you with your audience, build your brand, increase your sales, and drive website traffic.

Digital Marketing Process


Socia Media Strategy

Before we dive right in and publish content on your social media platforms, the first step is to think your social media strategy. What are your goals, wich social media platforms we have to focus on? What type of content we have to share?

Planning and Publishing

By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers. Also, to ensure that you are maximizing your reach, we publish great content that your audience likes, at the right timing and frequency.

Listening and Engagement

As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.

Analytics and Reporting

To get more in-depth analytics information or to easily compare across social media platforms, We use a wide range of social media analytics tools in order to have an in-debth information about your social media performance.


Social media ads allow you to reach a wider audience than your followers. Social media advertising platforms are so powerful that we specify exactly who to display your ads to. We create target audiences based on their demographics, interests, behaviors, and more.

What is Social Media Marketing?

Social media marketing is the act of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.

In Social Media Marketing we focus on meeting your target audience and customers where they are and as they socially interact with each other and your brand.

Let’s segment the strategy by platform:


  • Users: 1.73 billion daily active users worldwide
  • Audience: Generation X and millennials
  • Industry impact: B2C
  • Best for: Brand awareness; advertising


  • Users: 126 million daily active users worldwide
  • Audience: Primarily millennials
  • Industry impact: B2B and B2C
  • Best for: Public relations; customer service


  • Users: 1 billion monthly active users
  • Audience: Primarily millennials
  • Industry impact: B2C
  • Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising


  • Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
  • Audience: Baby boomers, Generation X, and millennials
  • Industry impact: B2B
  • Best for: B2B relationships, business development, and employment marketing


  • Users: Over 2 billion logged-in monthly users worldwide
  • Audience: Millennials, closely followed by Generation Z
  • Industry impact: B2C
  • Best for: Brand awareness; entertainment, and how-to videos


  • Users: 367 million monthly active users worldwide
  • Audience: Primarily older millennials and younger baby boomers
  • Industry impact: B2C
  • Best for: Visual advertising; inspiration

Benefits of Social Media Marketing

There are a variety of reasons why your company should use social media marketing. We have created a list of the four most beneficial reasons to consider.

1. Increase Brand Awareness

According to the last research conducted in July 2020 more than the half of world’s population is using social media platforms. In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site We do this by including direct links to your website in your profile, bio, and posts.


2. Generate Leads and Boost Conversions

By promoting and sharing your products on social media we improve your lead generation, boost conversions, and increase sales because we advertise to people who have opted to engage with you by following your account.


3. Foster Relationships With Customers

By connecting and engaging with your social media followers, you are able to build lasting relationships between them and your business. How you do this? By interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.


4. Learn from Competitors

Social Media is a great way to keep tabs on your competitors – whether that’s in reference to their social media tactics, the products they are promoting, the campaigns they are implementing, or their level of interaction with followers. Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.

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