Tik Tok: what you need to know

A couple of years ago, you might have thought of Tik Tok as another digital bubble doomed to pop after a while. However, now you probably understand that you proved wrong!

Tik Tok is the most fast-growing social network, and it had been the most downloaded application for February of 2020. The app counts more than 2 billion downloads and more than 1 billion active users all over the world. Tik Tok is a video-oriented social platform, in which people can express themselves in a creative and often edgy way. Many brands have already used the platform to increase their reach and engagement and enhance awareness.

The Platform’s Audience

A lot of discussion and concerns are indeed revolving around Tik Tok’s primary audience. The age of the average user is from 10 to 19 years old; nevertheless, we cannot skip over the promising group of the 20 to 29-year-olds that make up 29.5% of the Tik-Tok users.

Even though Tik Tok’s audience is undoubtedly young and your brand might not be interested in it, maybe you should take a minute and think long-term; before you rush to judge Tik-Tok, consider that both Facebook and Instagram were initially used by teens and young adults. However, this is not the case anymore, is it?

You always need to keep in mind that the digital environment is rapidly evolving and brands need to follow the latest trends and developments if they want to keep their competitive advantage and stay relevant in their industry.

At the end of the day, what makes a brand innovative is its capability to see ahead of its time and be where its audience is or will be.

Tik Tok’s Essentials for Businesses

An extremely important reason to start thinking of incorporating Tik Tok into your digital strategic plan is the Video Marketing which is the core element of the platform.

In the last years, Video has become ahead of the digital game; audiences love it, algorithms favor it, and Tik Tok knows it! Moreover – statistically speaking – in a recent survey, 86% of respondents claimed that they would love to see more video content from the brands they follow on social media.

Also, it should be mentioned that Covid – 19 pandemic seemed to affect the consumption of video content as well. In relevant global research, 96% of the respondents answered that the time that they spend watching videos has been increased during the Pandemic. So, here comes Tik Tok with the right answer to the customers’ demands; the platform enables businesses to expand their audiences and truly connect with their customer base. In fact, going viral was never before so easy. The platform provides brands with the amazing opportunity to interact with wide audiences and produce viral content by launching #hashtag challenges.

Besides all the above, Tik Tok has incorporated advertising tools that recently became available to the Greek market, inviting the brands to think out of the box and demonstrate their creative and more innovative side and be advertised to a vast audience.

Tik Tok ads can be proved an excellent choice for both small and medium businesses to promote their work, follow the trends of their society, and eventually create a culture that the audiences will love and follow back.

However, even for the brands that are not yet interested or ready to immerse into the world of Tik Tok ads, they can always make a difference on the platform by using just a smartphone and an original, smart idea.

Conclusion

After all, what you need to remember when considering setting up any social media account, is to stay true to your business goals and your brand purpose. When your content is original, your audience understands it and acknowledges it.